Sales and conversion tips

Turn visitors into customers

Having a beautiful website is just the first step. To generate real results, you need conversion strategies. Here are practical tips to sell more with your website.

Create a simple sales funnel

A sales funnel guides visitors from first contact to purchase. Here's how to set one up:

1. Attraction (Top of funnel)

Bring people to your website with:

• Link in your Instagram bio
• Social media posts with your site link
• WhatsApp sharing
• Google (organic SEO)

2. Interest (Middle of funnel)

On the website, spark interest with:

• Catchy hero title
• Social proof (testimonials, numbers)
• Content that solves a visitor's pain point

3. Conversion (Bottom of funnel)

Convert interest into action with:

• WhatsApp button
• Contact form
• Direct checkout link
• Clear call-to-action (CTA)

Form to capture leads

Add a form to your website to collect contacts from potential customers.

Request example:

"Add a contact form in the final section of the site with the fields: name, email, phone, and an optional message. The form title should be 'Request a Free Quote'. Submit button with the text 'Send'."

Tips for effective forms

• Ask for minimal data — name, email, and phone are enough
• Use an attractive title — "Get 10% off", "Free quote", etc.
• Position above the footer so the visitor sees it before leaving
• Add a promise — "We respond within 2 hours"

WhatsApp button

WhatsApp is a powerful conversion channel. Add a WhatsApp button to your website.

Request example:

"Add a floating WhatsApp button in the bottom right corner. The button should open a conversation with the number +1 555 123-4567 with the pre-defined message: Hi! I saw your website and would like to know more."

WhatsApp tips

• Use a pre-defined message to make first contact easier
• Place the button in a fixed position (floating) to always be visible
• Add WhatsApp buttons also within strategic sections (hero, services, pricing)

Checkout link

If you sell products or services, include direct checkout links on the website.

Request example:

"In the pricing section, add 3 plan cards. Each card should have: plan name, price, list of benefits, and a 'Subscribe Now' button that opens the checkout link."

Compatible checkout platforms

You can use links from any payment platform:

• Stripe — ideal for subscriptions and international payments
• Gumroad — for digital products and courses
• Shopify — for e-commerce
• PayPal — for global payments

Just provide the checkout link when requesting the button creation.

Calls to action (CTAs)

Every website needs clear and strategic CTAs.

CTA examples by goal

Request example:

"Change the main button text in the hero from 'Learn More' to 'Get My Free Quote'. Keep the button color and size."

Social proof

Testimonials and numbers increase visitor trust.

Request example:

"Add a social proof section with 3 metrics: '+500 clients served', '+10 years of experience', '98% satisfaction rate'. Use icons and large numbers."

Urgency and scarcity

Create a sense of urgency to speed up the visitor's decision.

Examples:

• "Limited time offer"
• "Only 5 spots left"
• "Discount valid until Friday"

Request example:

"Add a bar at the top of the site with a red background and white text: 'Launch promotion: 30% OFF — valid until Sunday!'. The bar should be fixed at the top."

Conversion checklist

Before publishing your website, check:

• Does it have a clear title that explains what you offer?
• Does it have at least one visible CTA (action button)?
• Does it have social proof (testimonials or numbers)?
• Does it have a form or WhatsApp button for contact?
• Does the website work well on mobile?
• Is the checkout link working (if applicable)?

Next step

Go back to the guides and explore more tips to make the most of your online presence.