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Sales and conversion tips

Turn visits into conversations

Being online is just the start. The next step is helping visitors understand your offer and contact you.

Create a simple path

A good path takes someone from first contact to action.

1. Attraction

Bring people to your online business with:

  • Link in your Instagram bio
  • Social media posts
  • WhatsApp sharing
  • Google search

2. Interest

Show quickly:

  • What you do
  • Who it is for
  • Why they can trust you
  • What the next step is

3. Conversion

Make action easy with:

  • WhatsApp button
  • Contact form
  • Payment link
  • Clear call to action

Form to capture contacts

Ask for a simple form.

Request example:

"Add a form at the end of the page with name, email, phone, and message. The title should be: Request a quote."

Form tips

  • Ask for few details
  • Use a direct title
  • Place it near the end
  • Say when you will reply

WhatsApp button

WhatsApp is where many sales conversations begin.

Request example:

"Add a floating WhatsApp button in the bottom right corner with the message: Hi! I saw your site and would like to know more."

WhatsApp tips

  • Use a ready message
  • Keep the button visible
  • Repeat the button in important spots

If you sell products or services, include direct payment links.

Request example:

"In the plans section, add 3 cards with benefits and a Subscribe now button using my payment link."

Compatible platforms

You can use links from any platform:

  • Stripe
  • Gumroad
  • Shopify
  • PayPal

Just provide the link.

Calls to action

Every page needs to make the next step clear.

GoalSuggested CTA
Generate contact"Talk to a specialist"
Sell product"Buy now"
Capture lead"Request my quote"
Book service"Book my appointment"
Send material"Send me the material"

Request example:

"Change the main button from Learn more to Request my quote."

Social proof

Testimonials and numbers build trust.

Request example:

"Add a section with 3 numbers: +500 customers served, +10 years of experience, and 98% satisfaction."

Urgency

Use urgency only when it is real.

Examples:

  • "Limited time offer"
  • "Only 5 spots left"
  • "Valid until Friday"

Request example:

"Add a top bar saying: Special condition until Sunday."

Conversion checklist

Before sharing, check:

  • Does the title explain what you offer?
  • Is there a clear button?
  • Is there social proof?
  • Is there a form or WhatsApp?
  • Does it work well on mobile?
  • Is the payment link correct?

Next step

Go back to the guides and explore more tips for your online business.