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Design tips and good prompts

Create websites with a professional look

The quality of your website depends a lot on how you describe what you want. Here are tips to get the most out of the artificial intelligence.

Structure of a good prompt

A good prompt for generating your website should include:

  1. Type of website (landing page, portfolio, store, etc.)
  2. Business name
  3. Niche or segment
  4. Desired sections
  5. Visual style
  6. Target audience

Complete prompt example

"Create a professional landing page for the dental clinic Perfect Smile. Clean and modern style with white and light blue colors. Sections: hero with catchy title and booking button, services (whitening, implants, orthodontics), team with photos, patient testimonials, and footer with map and contact. Target audience: adults between 25-50 years old."

Visual style tips

Colors

  • Specify the desired color palette or at least the primary color
  • Match colors with the niche: health (blue/green), food (red/orange), luxury (black/gold)
  • Use no more than 2-3 colors to keep the visual clean

Example:

"Primary colors: navy blue and white. Accent color: gold on buttons and headings."

Typography

  • Serif fonts (e.g., Playfair Display) convey sophistication
  • Sans-serif fonts (e.g., Inter, Poppins) convey modernity
  • Combine one font for headings and another for body text

Example:

"Use Playfair Display for headings and Inter for body text. Elegant and sophisticated style."

Images

  • Use high-quality images — it makes all the difference
  • Upload your own photos for a more authentic result
  • Specify the image style if you don't have your own photos

Example:

"Use stock images that convey sophistication and professionalism. Photos of real people, not illustrations."

Templates and references

Reference known styles

"I want a website with a look similar to tech startup sites. Minimalist, lots of white space, large and catchy typography."

Describe the feeling

"The website should convey trust and professionalism. Corporate look but with a modern and welcoming touch."

Prompts for different niches

E-commerce / Store

"Landing page for natural cosmetics store Pure Essence. Feminine and delicate look. Pink and soft green colors. Hero with large image of the main product, bestsellers section with prices, testimonials with photos, natural ingredients section, and CTA to buy via WhatsApp."

Professional services

"Website for modern accounting firm EasyBooks. Reliable and corporate look. Dark blue and gray. Sections: hero, services (company registration, tax returns, financial BPO), company numbers (clients served, years in market), testimonials, FAQ, and contact."

Event

"Page for digital marketing event MarketConf 2025. Vibrant and energetic look. Purple and neon orange. Hero with countdown, schedule with times and speakers, sponsors section, ticket prices with buy button, and FAQ."

Restaurant

"Website for artisan burger joint Burger Lab. Modern and urban style. Dark colors (black and red). Hero with full-screen burger photo, visual menu with photos and prices, about the house section, testimonials, and buttons for delivery and reservation."

Common mistakes to avoid

  • Vague description: "Make a nice website" — without details, the result will be generic
  • Too many colors: using 5+ colors makes the site look cluttered
  • Ignoring the audience: a website for young people is different from one for executives
  • Forgetting the CTA: every website needs a main action button (WhatsApp, buy, book)

Next step

Now that you know how to create amazing designs, learn sales and conversion strategies to turn visitors into customers.