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Tips to make it feel like you

The look should match your business

A good online presence does not feel generic. It shows who you are, what you sell, and why someone should talk to you.

What to ask Apptime

Include these points when you want to improve the look:

  1. Business name
  2. Market or service area
  3. Feeling you want to create
  4. Colors that match the brand
  5. Important sections
  6. Type of customer you serve

Complete example

"I want a professional page for Perfect Smile clinic. Clean, welcoming, and trustworthy. White and light blue colors. I need services, team, testimonials, map, and a WhatsApp booking button."

Visual tips

Colors

  • Pick a few colors to keep things clean
  • Match the market: health needs softness, food needs appetite, luxury needs contrast
  • Use one accent color for buttons and key calls

Example:

"Use navy blue and white. Keep gold only for buttons and small details."

Fonts

  • Classic fonts feel more sophisticated
  • Simple fonts feel clear and modern
  • Avoid mixing too much

Example:

"I want elegant headings and very easy-to-read text."

Images

  • Real photos help a lot
  • Use photos of your work when you have them
  • Describe the image mood if you do not have your own photos yet

Example:

"Use images that feel trustworthy, human, and professional."

References help

Mention known styles

"I want something minimal, with plenty of space, direct text, and clear buttons."

Describe the feeling

"The site should feel trustworthy, but not cold. I want something modern and welcoming."

Examples by niche

Store

"Natural cosmetics store. Soft look, gentle colors, featured products, testimonials, and a WhatsApp buying button."

Professional services

"Modern accounting firm. Serious look, navy and gray, services, company numbers, testimonials, common questions, and contact."

Event

"Digital marketing event. Vibrant look, countdown, schedule, speakers, tickets, and FAQ."

Restaurant

"Artisan burger restaurant. Urban look, large burger photos, menu, story, testimonials, and buttons for delivery and reservations."

Common mistakes

  • Asking only for “a nice site”: too vague
  • Using too many colors: it feels messy
  • Forgetting the audience: the buyer needs to recognize themselves
  • No clear action: every business needs a next step

Next step

Now see sales and conversion strategies to turn visitors into customers.